Common PPC Mistakes – How Costly Could This Be?
By Peter Shuker

When you enter internet marketing for the first time, as a newbie, the mis-information you have most likely received, is that Google AdWords is the most fruitful, and they would be right, if you know what you are doing, and if you don’t, it could be very costly to you.

What I will try and do is to point out, the most common PPC mistakes (pay per click) that most people make, when starting a new AdWords campaign. These are tailored to beginners but intermediate marketers might find them useful also.

Common PPC Mistakes #1 – Using Content Network

When you start a campaign you MUST always disable the content network tab, you do not want to receive traffic from these sites that contain AdSense ads as these are often riddled with click fraud and irrelevant or un-targeted traffic. You should only attempt content if you are an expert in PPC advertising. Google will assume you wish to use this option as a default, so be careful.

Common PPC Mistakes #2 – To Many Keywords Per Adgroup

You need to limit the amount of keywords per adgroup, again as a newbie you will be probably keen to get on with your first campaign, to do this you will have probably obtained a keyword list from either descriptive words option or website content option in Googles keyword tool (FREE) and then added all the returned results to your adgroup, this could run into 100’s of keywords. You should aim to have between 5 and 20 keywords per adgroup, 15 – 60 if you are using all broad, phrase and exact match types.

Having more than 20 can negatively affect your quality score and therefore you CPC (cost per click) and your ad position.

Common PPC Mistakes #3 – Keyword Grouping

When you insert your keywords, into your adgroup, you MUST have at least one common keyword or phrase common in all, you will also want to use your chosen keyword in your ad title and description as often as you can.

Example

Adgroup name – internet marketing

Common keyword – internet marketing

keywords – internet marketing resource.

Ad – Internet Marketing Guide Learn How To Earn A Fortune Top Internet Marketing Guide ReviewYoursite.com/InternetMarketing

You can see from the example above that the common keyword has been used in the ad, all the keywords use the common term Internet Marketing. This is how to set up an adgroup properly.

There are many more common PPC mistakes made by internet marketers, each and every day, take a look below.

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Online Success For Beginners – Do You Need It?
By Peter Shuker

Well, lets be frank and honest here, if I was to start all over again, in the internet marketing arena, then I would most certainly be looking for a way to teach me the “basics”.

What do I mean by that?, well Online success for beginners is quite a general term, but an essential one, because if you are beginner, then there are a few hard facts that you going to want to know right off the bat, before you get yourself involved in internet marketing online.

I myself have been involved for a little over 24mths, and in the early days, I often thought, that if I had not been exposed to the un-believable opportunity that exist with Internet marketing online then I would have been able to live my days out, in ignorance and bliss (joking).

What I did do right from the start was get myself enrolled in a training course that broke down all of those confusing terms that you hear all the time such as

PPC (pay per click)

Article marketing

Blog marketing

AdWords

AdSense

Direct marketing

Email marketing

The list goes on and on.

So what would you need, if you where starting out and you desired online success as a beginner, because you do know that it is too late for you to go back, and pretend you have never heard of making money online, don’t you.

First of all you need to decide, what are your driving forces to make you want go out of your way and learn something completely new.

Do you wish to supplement your income or replace it completely?

Your on the look out for an real online business and you want to try before you buy?

You have researched other folk and you want what they have, holidays, cars, houses etc…

You have decided that you want to live the dream, but you need a little help and support to help you get there.

For a limited time only, there is 12 weeks of live interactive online training which includes 1on1 training and support, and this is available Right Now but don’t delay, this program has only been available since mid August, so act quickly.

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