Choosing a Domain Name For SEO Recognition

This Article was published by myself prior to the Christmas Break on Ezine Articles, Choosing a domain name

How to choose a domain name is not as straight forward as you would think, there are 1000’s of domain names being used, that have no bearing on what the site owner is planning to market, whether that be a service or a product.

For example SCS is a well known soft furnishing company, based in the UK and there website is SCS.co.uk, this domain name just does not jump off the page and say, “sofas for sale”, that is because the company was founded before the onset of the internet marketing, so although they have a website, it would be quite difficult around the name, so their marketing effort are centered elsewhere, no-one could have imagined how big, internet marketing would become.

On the contrary choosing a domain name for the one of the largest toy distributers in the world, ToysRus, was easy as there website is, yes, you guessed it ToysRus.com. This alone has helped it become a global phenomenon in the market of selling toys, and therefore there internet marketing strategy is much easier than the example with the sofas above.

So what is my point? if you can obtain a domain name that contains your primary keyword phrase, then that would give you the best chance of obtaining a good ranking, in the search engines, which in real terms would mean you are on Oxford street in London rather than a back street in Manchester, more traffic equates to more revenue.

If you are unable to achieve the primary keyword phrase as 1 word, then try splitting it and use hyphens, this will do no harm from an SEO point of view, apart from the obvious that if someone typing your domain should omit the hyphens, they would end up at your direct competitor, not good!

If you have spent anytime at all building up a business and you have absolutely got to have that domain name, then you could always try contacting the current owner, using the whois registry and request to purchase it from them, assuming they would be prepared to sell it to you, you might find it could cost a premium amount of cash.

But if you are just starting out, then a cheaper alternative, might be your best option.

There will be more tips to follow, on how to choose a domain name that will work for you, use my domain appraisal software, contact me at http://workfromhomeopportunities.biz/majorwealthclub

Optimizing your blog for search engines

Competition is fierce online, and the top places on the search result pages are the most hunted for; therefore, any blog owner who tries to make money on the Internet needs to use a whole strategy to attract the best visitors and the highest traffic. The working principle for the blog optimization for search engines is  the keyword. When you start the race for SEO (search engine optimization), you already have an advantage: blogs are usually the ones to receive more traffic then other complex sites due to their highly informational content. By keywords we mean those sentences or structures that a user types in the search box of an engine.

Blogs mainly rely on articles that are regularly updated and re-freshened, so that they have something new to offer all the time. Before you write the blog content, you’ll need to make a list with all the keywords related to your domain and which are most likely to be typed in the search box by Internet users. A brain-storming session is ideal to find the best structures you need to include in the articles; keep in mind that there are some rules you may have to follow here as well.

For instance, choosing some very general keywords is not the best way to promote a business via a blog given the fact that though you may receive a high traffic, the profit could remain modest. The explanation is very simple here: too broad terms attract all sorts of users, even those that are not interested in purchasing something. SEO experts use all sorts of parameters to check the profitability of a blog, and one of them deals precisely with the number of relevant users the web-page gets.

Once you manage to get the most high-in-demand keywords, you’ll still have to do a lot of work in order to keep the blog position high in traffic. The status of keywords may change from one day to the other, given the intense competition that characterizes the Internet in general; consequently, every time you update or change the site content, you need to perform a keyword analysis beforehand and see where they stand in rankings. Last but not least, there is one thing that remains the golden rule of search engine optimization: quality informational content, that should be the essence of any successful blog!

Common PPC Mistakes – How Costly Could This Be?
By Peter Shuker

When you enter internet marketing for the first time, as a newbie, the mis-information you have most likely received, is that Google AdWords is the most fruitful, and they would be right, if you know what you are doing, and if you don’t, it could be very costly to you.

What I will try and do is to point out, the most common PPC mistakes (pay per click) that most people make, when starting a new AdWords campaign. These are tailored to beginners but intermediate marketers might find them useful also.

Common PPC Mistakes #1 – Using Content Network

When you start a campaign you MUST always disable the content network tab, you do not want to receive traffic from these sites that contain AdSense ads as these are often riddled with click fraud and irrelevant or un-targeted traffic. You should only attempt content if you are an expert in PPC advertising. Google will assume you wish to use this option as a default, so be careful.

Common PPC Mistakes #2 – To Many Keywords Per Adgroup

You need to limit the amount of keywords per adgroup, again as a newbie you will be probably keen to get on with your first campaign, to do this you will have probably obtained a keyword list from either descriptive words option or website content option in Googles keyword tool (FREE) and then added all the returned results to your adgroup, this could run into 100’s of keywords. You should aim to have between 5 and 20 keywords per adgroup, 15 – 60 if you are using all broad, phrase and exact match types.

Having more than 20 can negatively affect your quality score and therefore you CPC (cost per click) and your ad position.

Common PPC Mistakes #3 – Keyword Grouping

When you insert your keywords, into your adgroup, you MUST have at least one common keyword or phrase common in all, you will also want to use your chosen keyword in your ad title and description as often as you can.

Example

Adgroup name – internet marketing

Common keyword – internet marketing

keywords – internet marketing resource.

Ad – Internet Marketing Guide Learn How To Earn A Fortune Top Internet Marketing Guide ReviewYoursite.com/InternetMarketing

You can see from the example above that the common keyword has been used in the ad, all the keywords use the common term Internet Marketing. This is how to set up an adgroup properly.

There are many more common PPC mistakes made by internet marketers, each and every day, take a look below.

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